The Master Planning Of An Attraction Project
A Master Plan for an attraction, such as a Theme Park or Water Park, a Museum or Resort, is a written and graphic statement as to a hoped-for vision to be achieved within a certain time frame. Master planning is not just physical planning or site planning. Although it is true that the results of master planning lead to a physical plan, the process should take into account far more than physical criteria. Such criteria should also include economic, market, or financial information, political or governmental criteria, construction criteria, and most importantly “guest experience criteria”. Attraction projects are projects within which the public, as the end-user or guest is essentially buying an experience.
In addition, a true master plan looks at all aspects of a problem through time. It states today’s existing conditions, including problems, issues, wants and needs, and at the other end of the time spectrum it points a direction by stating what can and should be tomorrow’s vision. It then fills in a series of steps over time, called “phases”, depicting future conditions which are consistent with that stated vision.
Each set of criteria is graphically shown on a drawing, diagram, or other written document, so that a team can participate in the creation, review, and production of the projects vision.
Michael Lee Design has a great understanding of all the criteria necessary to produce master planning for the various attractions including, Theme Parks, Waterparks, Museums, Cultural Centers, Learning Facilities, and Resorts. If you have any questions regarding a Master Plan for your attraction project please contact Michael Lee Design.
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