buz.co

Successful themed attraction development works more like movie production than like traditional building development. Whether the project is a profit-focused entertainment venue or a mission-focused learning environment, an executive producer takes on the responsibility of ensuring that a project meets its budget and schedule while constantly focusing the team’s efforts on creating an exceptional guest experience. MLD also works closely with partners in integrating business modeling and feasibility planning to achieve successful financial results.

Often, successful projects will begin with a visioning session, called a “charrette”. This one to three-day event will establish the project’s parameters, beginning with answers to preliminary questions such as:

• What are the goals of the project?
• What type and quality of guest experience should be created?
• How many visitors should be expected and how much will they pay?
• What is the warranted investment for the project?
• What is the operating budget required for the project?

 
MLD is often involved at this very early stage, assisting clients in developing answers to these key questions, then embarking upon a project with a well-understood and widely-shared set of assumptions, objectives, and expectations. MLD’s services include the following: