Our Process…Artistic Magic & Sustainability
There are many philosophies as how best to bring Theme Parks, Waterparks, Museums, Resorts and other “Experience Based Projects” to the market and to do so with financial success. We are often asked by those wanting to develop attraction projects, “What should we do first?” They know they need to develop a concept for the guest experience, but they also know the project must be able to support itself economically. We acknowledge there is a “chicken-egg” relationship between the winning financial model and the successful guest experience model. This often presents a dilemma for uninitiated owners / developers, so here are the process types we have encountered and our recommendations for which to use and which to discard.
At the far end of the spectrum are those who bolt headlong into risky attraction ventures without giving any thought to how many people will come or how much they will spend. Those bold and brave souls often believe and may even say,…to abtain the full article please click here.
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