Hotel versus Resort, Do You Know the Difference
Do you know what you want to be? Some years ago, while we were meeting with a large and prestigious international hotel chain, we were surprised to find, even they were confused about the differences between hotels and resorts. At the time, we were programming a project which had all the makings of a resort, but they seemed to think the differences were purely semantic and not substantive. While it’s true that there can be a vast difference between a hotel and a resort, the terms may be mistakenly used interchangeably.
In our opinion, the word “Resort” is one of the most misused words in our industry. To present themselves in a better light, many hotels have miraculously become resorts overnight, simply by changing their name! The buyer is smarter than that! Even more so today. Although they may not know with words, they know, and demonstrate their knowledge with their pocketbooks.
In an attempt to clarify the issues, we present the following graphic to explain what we believe are differences between hotels and resorts. You will see the differences are not only semantic, but also physical, experiential, and economically qualitative and quantitative. Perhaps we can help you decide what you want to be?
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