Attraction Charrette…An Explanation
Michael Lee Design specializes in Attraction Charrettes for Theme Parks, Water Parks, Museums, Cultural Centers, Resorts & many other types of attractions. Here you can find a document that explains what an Attraction Charrette is for and what it provides.
“One of the most productive and cost effective techniques for evaluating the market and economic potential of a proposed public attraction project is the ATTRACTION CHARRETTE. It is normally a two-day brainstorming session, and its purpose is to fully explore the entertainment/exhibition/recreation/attendance potential of a development opportunity. In addition, a charrette also establishes preliminary financial and investment criteria by which the proposed project’s viability can be evaluated. The result of the charrette is a multi-disciplined overview of the project – its objectives, its themes and attraction/exhibition/presentation elements, its target audience, its location and market area. The charrette is a front-end tool to assist the client in assessing development opportunities; establishing rough order of magnitude development parameters including annual attendance and project sizing requirements; and identifying a rational investment target based on estimated operating revenues and expenses.”
You may abtain the full explanation document here.
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